Northwest Cooperation Trust Workforce Development Audio/Video Ads

• Laborers – "Top 5 Reasons" radio commercial (Seattle, WA
  TRT: 60 seconds
  CATEGORY/TOPIC: Workforce Development/Recruitment
  Upbeat, fun radio spot highlights the benefits of building a career as a construction craft Laborer.
• "Insurance"
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/Workforce Development/Organizing
  Television commercial features a Laborer, surrounded by his family, talking about the value of the health benefits provided by the union and its signatory contractors.
• "Good Wages"
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/Workforce Development/Organizing
  Television commercial features a Laborer, surrounded by his family, talking about the value of union wages and benefits in supporting his family.
• "Training/Apprenticeship"
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/Workforce Development/Organizing
  Television commercial features a Laborer apprentice talking about the good training, pay, and benefits he gets as a Laborer.
• "Pensions"
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/Workforce Development/Organizing
  Television commercial features a retired female Laborer talking about the generosity of her pension.
• "Medical and Pension Benefits"
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/Workforce Development/Organizing
  Television commercial features a retired Laborer talking about the value of his medical benefits when he became ill.
• "Mom" (1999)
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/Workforce Development
  Television commercial features Laborer Chrys Goss (Laborers' Local Union 92) and her family. Goss narrates, explaining how being a Laborer gives her good pay, strong benefits, and access to training and career opportunities. All of this makes it much easier to raise a family and build a good life.
• "Compare" (1999)
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/Workforce Development
  Television commercial features split screen view of two workers who look identical. One is non-union, the other a Laborer. Voice over describes the differences between the two: Laborer has higher wages, better benefits, access to training. Non-union worker has none of this. Voice over describes all the benefits of being a Laborer, features work site b-roll.
• "That's Why – OR" (1999)
  TRT: 30 seconds
  CATEGORY/TOPIC: Recruitment/workforce development.
  Television commercial features Laborer David Bell talking about union pay, pension and medical benefits, training, and the safety of union work sites. The spot ends with Bell urging viewers to call the Laborers because "they'll get you working and they'll keep you working."

For more information please contact  Northwest Cooperation Trust.