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LECET 2000 Radio Campaign

Publisher/Producer: Laborers’ Chicago District Council and their signatory contractors, through Chicago LECET.
Type: Audio tape radio spots.
Audience: Contractors, owners, general public throughout the Chicago metro area.

Three different 60-second radio advertisements, each focusing on a different aspect of the work of Laborers and their signatory contractors.

  • "LECET Training" opens with a description of Laborers and their contractors working in and around Chicago’s famous landmarks, then describes the high level of training Chicago-area Laborers receive in a wide variety of construction skills. The spot concludes by highlighting the quality work performed by Chicago Laborers and the contractors for whom they work.
  • "Hire LECET Members" opens with a description of Laborers and their contractors working on and around another set of Chicago landmarks, then discusses the contributions their quality work has made to the city of Chicago. The spot concludes by encouraging those looking for high-quality, skilled construction labor to look to the Laborers and their contractors.
  • "LECET Advanced Technology" focuses on the increasingly changing technology in Chicago’s construction industry, and the ability of Laborers and their contractors to keep pace with those changes through top-notch training programs.

For more information please contact Chicago Area LECET.